Marketing Research : An Applied Orientation
Order Code: 23246331.80
Category: General Lab Equipment II
With A Complete Theoretical Framework, Marketing Research, 7 E Is A Text With A Comprehensive And Balanced Coverage Of Both Qualitative And Quantitative Material. It Takes The Perspective Of A Marketing Research User And Reflects Current Trends In...
SPECIFICATION
- With A Complete Theoretical Framework, Marketing Research, 7 E Is A Text With A Comprehensive And Balanced Coverage Of Both Qualitative And Quantitative Material. It Takes The Perspective Of A Marketing Research User And Reflects Current Trends In International Marketing Research, Social Media, Mobile Marketing Research, Ethics Etc.
- The Book Has A Unique Applied And Managerial Orientation, Illustrating The Interaction Between Marketing Research Decisions And Marketing Management Decisions.
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