SE Essentials of Marketing Research
Order Code: 23246331.46
Category: General Lab Equipment II
Essentials Of Marketing Research Uses An Application-Oriented Approach To Equip Students With Tools And Skills Necessary To Solve Business Problems And Maximize Opportunities. The Authors' Years Of Practical Market Research Experience Is Evi...
SPECIFICATION
- Essentials Of Marketing Research Uses An Application-Oriented Approach To Equip Students With Tools And Skills Necessary To Solve Business Problems And Maximize Opportunities.
- The Authors' Years Of Practical Market Research Experience Is Evidenced Thorough Their Treatment Of Qualitative Research, To Their Coverage Of Sample Size Rules-Of- Thumb, Background Literature Reviews, And New Market Research Tools And Techniques.
- This Latest 5th Edition Gives Students A Strong Command Of Market Research Principles, While Being Concise Enough For With Cases & Other Course Projects.
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